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The cinema line welcomed the Spring Festival of the Year of the Snake, which had just passed the "opening", and gave birth to the "strongest in history" Spring Festival file.All the six top-grade films are produced by big IP, from the elegant demeanour of national comics to the feelings of home and country, from the mythical world to the legend of martial arts, from childlike childhood to thrilling, collecting suspense comedy, animation, martial arts, war, magic and other types, satisfying the audience's taste for watching movies.The cinema is bustling, crowded and difficult to get a ticket. It has continuously refreshed a number of box office records. According to the data released by the State Film Bureau on February 5, the box office of the Spring Festival in 2025 (from January 28 to February 4) was RMB 9.51 billion yuan, and the number of people watching the film was 187 million, creating a new record for box office and number of people watching the Spring Festival.Behind the box office boom is a concentrated release of cultural consumption, but also a "barometer" of China's strong economic growth.

In order to cope with the most important film schedule of the whole year, China Vision Cinema deployed ahead of time, flexibly dispatched, and won the market opportunity with sensitive market sense and rapid response ability. The partners of nearly 30 cinemas carried forward the spirit of continuous combat, fought hard on the front line, exceeded the set goals, and the completion rate of some single-store goals reached 200%. Everyone offered a happy and peaceful cultural feast to the audience with hard work.According to incomplete statistics, the total revenue of the Spring Festival period of ZOSE Cinemas was 30.58 million yuan, with a year-on-year growth of 58%, and the audience increased by 52%, all reaching a record high, ranking 31st in the national film cast, firmly locking the box office champion of Hainan Province.

In 2024, the domestic film market was relatively depressed, and the performance of important periods such as summer and National Day was poor, which made people doubt the future of the film market.The popularity of the Spring Festival in the Year of the Snake once again witnesses the huge potential of cultural consumption. Zhang Shan, general manager of ZOSE Cinemas, said that the Spring Festival achieved a good start, reflecting the audience's good expectations for film art. Good films that resonate with the times and empathize with the common people still have strong market appeal.At present, the popularity of Spring Festival is still continuing. We still have to work in full condition, close to the market, gain insight into the audience's needs, and provide the audience with the best viewing experience.